Lazos Comunicantes

Author: Fernando Solari
Series: Management Communication
Publisher'ss: GRANICA
Pages: 344 pages
ISBN: 9789506415037

Lazos comunicantes is the business book where it is shown that the best business is one in which everyone wins. It shows the path, the strategy and the tools that are necessary for all of the members of the community to produce and obtain shared benefits on the basis of true Business Social Responsibility.
The author presents resources for different organizations to develop actions enhanced by communication, that enable criteria and solutions to be transmitted to the different audiences and to forge a better image of greater prestige and reputation for themselves. The proposal is focused on the preparation of campaigns to the true public good, leaving aside all euphemisms and fashions to concentrate on achieving results.
It is a practical, direct book that will help readers to produce value for their different stakeholders, the community that houses them, and naturally their company or institution. The new strategies of action + communication arising in this work are based both on examples and experiences and on theoretical productions.