Construir Comunidad

Authors: Marià Moreno, Francisco Giménez Plano

Series: Biblioteca Augere

Publisher's: LID Editorial

Pages: xxx pages

ISBN:

Construir Comunidad (Building Community)

In the most incredible way, the Landscape leaders are going to receive an unexpected, innovative proposal: to build community. The
proposal comes when their company has to face the worst possible scenario: inevitable entry in a price war.

This work follows the development of its seven main characters in a situation that faithfully shows the challenges to which companies
have to reply today.  “Building community” will be
an alternative that will give specific solutions while enriching their professional and personal life.

The authors sustain that achieving competitiveness on the way to success means that companies have to set high targets that attract the people who have to achieve them,
like a powerful spotlight, making them want to do the necessary journey to reach them. From and with people, “Building community” will also help to build confidence, commitment and freedom. This building is possible with the employees and also with customers, suppliers and owners.

Companies know that they have to become a place to which people wish to belong so that this desire helps them to bring in all their talent and interest. “Building community” is an attractive, innovative path, a path that belongs wholly to the century that has seen it appear: the 21st century.

Marià Moreno is a doctor in Business Administration, managerial partner of Integral and a teacher. He makes his proposals from a clearly humanistic viewpoint, and the “Building Communities” project is the best proof of this. He is also the author of La innovación en las pequeñas empresas catalanas and Marketing para seres humanos.

Francisco Giménez Plano is an IESE graduate, Co-active Professional Certified Coach
(CPCC) and Organizational and Relationship System Coach. Augere CEO, he frequently works with business schools in Spain and Latin America and also with prestigious media.